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You follow your gut, and there is no school where you can go to study 'gut.' There is not a school that will teach you 'gut.'" "That's what makes this business so exciting and so interesting. "We're in the business that until you deliver the numbers, everyone is very skeptical," he said.
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"It's turned into a true social phenomenon right now," said the 46-year-old company chairman, a former bass guitar player for The Lions of Judea, an Israeli pop group. "Power Rangers" is also moving at warp speed at the retail level, with mini Mega-Zords, Dino Zords and other action figures from the show selling out within hours of reaching store shelves. weekdays and on many Saturday mornings at 7:30 WBFF airs the show at 7:30 a.m. ("Power Rangers" airs on WTTG at 2:30 p.m. Overall, it's the highest-rated weekday show in most key children's demographics and has quickly broken the Fox Children's Network records of Saban's "X-Men," the highest-rated show among teens. Saban's "Mighty Morphin Power Rangers" has since vanquished all critics and competition, drawing about 4 million viewers daily, including a superhuman 45 percent share among kids 6-11. "She had the guts to put it on" over everyone's else's concerns, Saban said. Why do you need this?"įinally, Saban found an ally in Fox Children's Network President Margaret Loesch, who recognized good superhero fare from her time as president of Marvel Productions and ordered 40 episodes. "And their general reaction was, why would you do this to yourself? You're doing fine without it. "Everybody you can think of, from networks to merchandising companies to toy companies to stations - you name it, I've been there," Saban said. For eight years, Saban Entertainment and Toei Productions of Japan stuck to their Tasers, shopping around scripts and numerous pilots. He then got shows such as "Kidd Video," "The New Archies" and "Samurai Pizza Cats" on the air.ĭespite that success, Saban was troubled by an intergalactic injustice: There was an obvious need for a live-action sci-fi comedy-adventure show about five Spandex-suited teenagers who save the Earth from forces of otherworldly evil. To overcome seemingly impossible odds.Īll but bankrupt after financing a Japanese harpist's concert tour of Israel that was canceled by the 1973 Yom Kippur War, Saban ventured to the United States and struck it rich by producing records of television theme music. Haim Saban knows how it feels to be a superhero.